Selmore

7 Simple Steps To Content Marketing That Really Sells!

March 30, 2022 by Selmore

Content marketing, in essence, is simple.

And should be easy.

And why?

Because its origin…SALES…should always be simple and easy.

That’s not to say there isn’t a TON of expertise involved in crafting the finished article.

But rather, once you know what works, you simplify, prune to perfection (and keep it consistent)…

…a formula that should never change.

March 29, 2022 by Selmore

This is an astounding statistic.

And given my experience – I could buy it.

Market segmentation is easily one of the least practiced marketing disciplines out there, despite there being so many ‘marketers’ around.

The statistic says, 42% of marketers don’t segment – and I’d say most of the remaining 58% aren’t doing it right.

But why is segmentation SO important?

And how is it done properly?

Listen up…

March 27, 2022 by Selmore

It’s the ultimate leverage for conversion in sales.

Seeing stuff that you absolutely need (and is certain to kick-off your successes), but it sits behind the shop window.

You can see it, but you can’t have it – unless you pay the right price.

And worse still, you can see a whole crowd of folks inside – lapping up the value.

You feel like you’re missing out.

This is the draw of the online gated community.

March 26, 2022 by Selmore

That’s it.

Rub your eyes and smell the percolator.

Why pay your OTA (online travel agent) 100% of their commission fees?…

…when there is a perfectly moral and legal hack that can get you as much as 33% off – immediately!

In fact, why not eventually get your OTA to pay you to be on their platform?

Enter: The Billboard Effect.

March 24, 2022 by Selmore

I’ve known for some time now that a free PDF give away should be a great lead generation tool.

But, I’ve just seen so many fruitless cases of its use that I almost began to doubt.

However, his example is one that revived confidence in the ploy.

March 23, 2022 by Selmore

Your business website should be oriented to your sales funnel.

(After all, you do want your site to help you sell more and get more leads, right?)

Your site therefore is not just a digital sales brochure…